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Posts from ‘March, 2010’

Marketing your differentiator

I spent this morning at Emerson College participating on a panel as part of the School of Communication’s “Communication Week”. The Chair of the Emerson Marketing Communications department, John Davis, is passionate about hybriding the strategic and communication aspects of marketing and is building an experienced team of faculty, alumni and outside peers and influencers [...]

Finishing beats winning

You grow up with a desire to win. It’s ingrained in you at your first soccer game, first game of Chutes and Ladders, first sack race. It was always a matter of who won and the poor kids who lost. Sure, our parents tried to instill the spirit of being a good sport and “good [...]