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Posts under ‘Social Media’

Do people really talk on the iPhone?

I did it. I finally did it. I know, you’ve all been giving me crap forever about my Blackberry. Some made fun of it’s phallic trackball, others it’s lack of app power, still others its inability to play music or even take a darn picture for that matter. Many asked why I wouldn’t switch. My [...]

Financial services innovation is alive and kicking at Finovate 2009

Originally posted on the Currensee blog on Sept. 15, 2009.
I spent most of my career in the financial services industry. Back in the day, when I was working at one of the “big guys”, we were truly innovative. New products, new technologies, first to market on many fronts but then something changed. The big guys [...]

A letter to Twitter: Porn Spam Must Die

Dear Twitter,
I am writing to you on this steamy New England day to vent my frustration, annoyance and overall dismay at the increase in porn spam over the past two months. I joined Twitter on October 29, 2007, long before Oprah joined and spam bots found yet another channel to clog up with their crapola [...]

Are you marketing to stand out or stand back?

The mission: Tell your target audience who you are and what you do.
I’m the marketing chick. I come equipped with a designer bag full of tricks. There’s Twitter, Facebook, blog posts, email campaigns, partner marketing, affiliate programs, you know the drill. But, there’s alot of noise. If you post a Tweet to 1,000 followers, do [...]

Alltop – all but useful

I’ve been trying to give Alltop a chance. It has content. I like content. It’s all in one place. I like convenience. It’s a Guy Kawasaki venture. I like Guy.
But I’ve gotta say. I’m just not a fan. I’ve been trying to figure out the point of this seemingly dumbed-down headline aggregator launched in March. [...]

Is Oprah Twitter’s shark?

Jumping the shark. Risky, dangerous and often fatal. The question is…can Twitter gracefully jump the shark and survive?
I have love this idea of jumping the shark. It is such an interesting phenomenon – one which doesn’t happen that often. I didn’t know much about where the term came from so I did a little research [...]

Pie and the secret of sharing

It seems we are encouraged at a young age to share. I am constantly telling my 2.5 year old to “be a good sharer” and “share with other people so they will share with you”. But, let’s face it. Sharing is just not natural. It’s learned and not everyone get’s on the sharing-means-caring bus.
I’m a [...]

The future looks bright

Not sure why that Pat MacDonald song came into my head but it captures how I feel right now. Anyhow, I am jumping out of my seat. Why you ask? Well, I just joined the team at Currensee as their brandy-new VP of Marketing. I am thrilled to join an amazing team of people and [...]

Is more better?

I guess if you’re talking cake, you betchya. But when it comes to social media, are more friends & followers better?
I just read a press release about Matt Bacak, The Powerful Promoter. So, this guy just issued a press release that states he now has over 5,000 friends on Facebook and is part of “the [...]

When will that tweet cost you?

I suppose it’s inevitable. There’s that old thing about, hm, what’s that? Oh, right Making Money. The bacon, the benjamins, the bill-payer, the thing that keeps companies alive and growing. It’s one of the trickiest nuts for all of these social media companies to crack (R.I.P. matchmine). I always wondered how Twitter would foray into [...]