Posts under ‘Social Media’

If you haven’t heard about the Old Spice video campaigns you must be either living under a rock or rendered speechless by Isaiah Mustafa’s six-pack, towel wearing bod. Some say he’s a god. I say the campaign is brilliant (and happen to concur with the god-like references). Weiden + Kennedy, P&G’s ad agency, pulled together [...]

I remember my job at Fidelity back in the late 90’s. We were cooking up this revolutionary new way for people to trade…online. It was back in the day when you sometimes paid hundreds of thousands of dollars for a url and every website had a little worker guy image on it because it was [...]

I spent this morning at Emerson College participating on a panel as part of the School of Communication’s “Communication Week”. The Chair of the Emerson Marketing Communications department, John Davis, is passionate about hybriding the strategic and communication aspects of marketing and is building an experienced team of faculty, alumni and outside peers and influencers [...]

I did it. I finally did it. I know, you’ve all been giving me crap forever about my Blackberry. Some made fun of it’s phallic trackball, others it’s lack of app power, still others its inability to play music or even take a darn picture for that matter. Many asked why I wouldn’t switch. My [...]

Originally posted on the Currensee blog on Sept. 15, 2009.
I spent most of my career in the financial services industry. Back in the day, when I was working at one of the “big guys”, we were truly innovative. New products, new technologies, first to market on many fronts but then something changed. The big guys [...]

Dear Twitter,
I am writing to you on this steamy New England day to vent my frustration, annoyance and overall dismay at the increase in porn spam over the past two months. I joined Twitter on October 29, 2007, long before Oprah joined and spam bots found yet another channel to clog up with their crapola [...]

The mission: Tell your target audience who you are and what you do.
I’m the marketing chick. I come equipped with a designer bag full of tricks. There’s Twitter, Facebook, blog posts, email campaigns, partner marketing, affiliate programs, you know the drill. But, there’s alot of noise. If you post a Tweet to 1,000 followers, do [...]

I’ve been trying to give Alltop a chance. It has content. I like content. It’s all in one place. I like convenience. It’s a Guy Kawasaki venture. I like Guy.
But I’ve gotta say. I’m just not a fan. I’ve been trying to figure out the point of this seemingly dumbed-down headline aggregator launched in March. [...]

Jumping the shark. Risky, dangerous and often fatal. The question is…can Twitter gracefully jump the shark and survive?
I have love this idea of jumping the shark. It is such an interesting phenomenon – one which doesn’t happen that often. I didn’t know much about where the term came from so I did a little research [...]

It seems we are encouraged at a young age to share. I am constantly telling my 2.5 year old to “be a good sharer” and “share with other people so they will share with you”. But, let’s face it. Sharing is just not natural. It’s learned and not everyone get’s on the sharing-means-caring bus.
I’m a [...]