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Marketing your differentiator

I spent this morning at Emerson College participating on a panel as part of the School of Communication’s “Communication Week”. The Chair of the Emerson Marketing Communications department, John Davis, is passionate about hybriding the strategic and communication aspects of marketing and is building an experienced team of faculty, alumni and outside peers and influencers [...]

Alltop – all but useful

I’ve been trying to give Alltop a chance. It has content. I like content. It’s all in one place. I like convenience. It’s a Guy Kawasaki venture. I like Guy.
But I’ve gotta say. I’m just not a fan. I’ve been trying to figure out the point of this seemingly dumbed-down headline aggregator launched in March. [...]

Pie and the secret of sharing

It seems we are encouraged at a young age to share. I am constantly telling my 2.5 year old to “be a good sharer” and “share with other people so they will share with you”. But, let’s face it. Sharing is just not natural. It’s learned and not everyone get’s on the sharing-means-caring bus.
I’m a [...]