http://michelleaheath.com Social Media Marketing Maven Sat, 17 Jul 2010 01:41:46 +0000 http://backend.userland.com/rss092 en If you haven't heard about the Old Spice video campaigns you must be either living under a rock or rendered speechless by Isaiah Mustafa's six-pack, towel wearing bod. Some say he's a god. I say the campaign is brilliant (and happen to concur with the god-like references). Weiden + Kennedy, ... http://michelleaheath.com/2010/07/an-old-spice-guy-a-new-way-to-market/ I remember my job at Fidelity back in the late 90's. We were cooking up this revolutionary new way for people to trade...online. It was back in the day when you sometimes paid hundreds of thousands of dollars for a url and every website had a little worker guy image ... http://michelleaheath.com/2010/07/prince-goes-crazy-and-says-the-internet-is-over/ My son's teacher went into early labor today. So scary and awful. Luckily, he's only 3 and has no idea what that means except Ms. A won't be at school this week because she's sick. My 7 yr old, on the other hand, was fully involved and wanted to know ... http://michelleaheath.com/2010/04/can-your-kids-handle-the-truth/ I spent this morning at Emerson College participating on a panel as part of the School of Communication's "Communication Week". The Chair of the Emerson Marketing Communications department, John Davis, is passionate about hybriding the strategic and communication aspects of marketing and is building an experienced team of faculty, alumni ... http://michelleaheath.com/2010/03/marketing-your-differentiator/ You grow up with a desire to win. It's ingrained in you at your first soccer game, first game of Chutes and Ladders, first sack race. It was always a matter of who won and the poor kids who lost. Sure, our parents tried to instill the spirit of being ... http://michelleaheath.com/2010/03/finishing-beats-winning/ I did it. I finally did it. I know, you've all been giving me crap forever about my Blackberry. Some made fun of it's phallic trackball, others it's lack of app power, still others its inability to play music or even take a darn picture for that matter. Many asked ... http://michelleaheath.com/2009/11/do-people-really-talk-on-their-iphone/ TechCrunch reported yesterday about an interesting new iPhone app they came across in the App Store. It's an official app made by the National Association of Securities Dealers Automated Quotations (NASDAQ), the American stock exchange. In the words of TechCrunch writer, MG Siegler, "That itself is interesting, but perhaps even ... http://michelleaheath.com/2009/10/new-nasdaq-social-app-is-all-a-twitter/ We live in a society where everyone says yes. Can you stay late again tonight? Yes. Can you shave two weeks off that project deadline? Yes. Can you stop and pick up milk even though it's pouring rain and the store is in the opposite direction? Yes. Would you like ... http://michelleaheath.com/2009/10/just-say-no/ Originally posted on the Currensee blog on Sept. 15, 2009. I spent most of my career in the financial services industry. Back in the day, when I was working at one of the "big guys", we were truly innovative. New products, new technologies, first to market on many fronts but then ... http://michelleaheath.com/2009/09/financial-services-innovation-is-alive-and-kicking-at-finovate-2009/ Originally posted on the Currensee blog on Sept 15, 2009. Last week, TechCrunch reported that Intuit will acquire the free online personal finance service, Mint, for around $170 million. The deal, which should be announced in the next few days, puts Mint in a new league. As TechCrunch's Michael Arrington described ... http://michelleaheath.com/2009/09/intuit-proves-personal-finance-innovation-is-mint/