http://michelleaheath.com Social Media Marketing Maven Mon, 01 Mar 2010 16:00:20 +0000 http://backend.userland.com/rss092 en You grow up with a desire to win. It's ingrained in you at your first soccer game, first game of Chutes and Ladders, first sack race. It was always a matter of who won and the poor kids who lost. Sure, our parents tried to instill the spirit of being ... http://michelleaheath.com/2010/03/finishing-beats-winning/ I did it. I finally did it. I know, you've all been giving me crap forever about my Blackberry. Some made fun of it's phallic trackball, others it's lack of app power, still others its inability to play music or even take a darn picture for that matter. Many asked ... http://michelleaheath.com/2009/11/do-people-really-talk-on-their-iphone/ TechCrunch reported yesterday about an interesting new iPhone app they came across in the App Store. It's an official app made by the National Association of Securities Dealers Automated Quotations (NASDAQ), the American stock exchange. In the words of TechCrunch writer, MG Siegler, "That itself is interesting, but perhaps even ... http://michelleaheath.com/2009/10/new-nasdaq-social-app-is-all-a-twitter/ We live in a society where everyone says yes. Can you stay late again tonight? Yes. Can you shave two weeks off that project deadline? Yes. Can you stop and pick up milk even though it's pouring rain and the store is in the opposite direction? Yes. Would you like ... http://michelleaheath.com/2009/10/just-say-no/ Originally posted on the Currensee blog on Sept. 15, 2009. I spent most of my career in the financial services industry. Back in the day, when I was working at one of the "big guys", we were truly innovative. New products, new technologies, first to market on many fronts but then ... http://michelleaheath.com/2009/09/financial-services-innovation-is-alive-and-kicking-at-finovate-2009/ Originally posted on the Currensee blog on Sept 15, 2009. Last week, TechCrunch reported that Intuit will acquire the free online personal finance service, Mint, for around $170 million. The deal, which should be announced in the next few days, puts Mint in a new league. As TechCrunch's Michael Arrington described ... http://michelleaheath.com/2009/09/intuit-proves-personal-finance-innovation-is-mint/ Dear Twitter, I am writing to you on this steamy New England day to vent my frustration, annoyance and overall dismay at the increase in porn spam over the past two months. I joined Twitter on October 29, 2007, long before Oprah joined and spam bots found yet another channel to ... http://michelleaheath.com/2009/08/a-letter-to-twitter-porn-spam-must-die/ The mission: Tell your target audience who you are and what you do. I'm the marketing chick. I come equipped with a designer bag full of tricks. There's Twitter, Facebook, blog posts, email campaigns, partner marketing, affiliate programs, you know the drill. But, there's alot of noise. If you post a ... http://michelleaheath.com/2009/07/are-you-marketing-to-stand-out-or-stand-back/ I've been trying to give Alltop a chance. It has content. I like content. It's all in one place. I like convenience. It's a Guy Kawasaki venture. I like Guy. But I've gotta say. I'm just not a fan. I've been trying to figure out the point of this seemingly dumbed-down ... http://michelleaheath.com/2009/07/alltop-all-but-useful/ Jumping the shark. Risky, dangerous and often fatal. The question is...can Twitter gracefully jump the shark and survive? I have love this idea of jumping the shark. It is such an interesting phenomenon - one which doesn't happen that often. I didn't know much about where the term came from so ... http://michelleaheath.com/2009/04/is-oprah-twitters-shark/