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Posts Tagged ‘4ps of marketing’

An Old Spice Guy, A New Way to Market

If you haven’t heard about the Old Spice video campaigns you must be either living under a rock or rendered speechless by Isaiah Mustafa’s six-pack, towel wearing bod. Some say he’s a god. I say the campaign is brilliant (and happen to concur with the god-like references). Weiden + Kennedy, P&G’s ad agency, pulled together [...]