I’m a good sharer. I love to share food – put a bunch of different plates in front of me and I’m in heaven. I always share my last piece of gum and I will let you borrow my clothes as long as you promise to bring them back in the same shape you borrowed them in (yes, I know). But it wasn’t always like this. Back in the day, I was a horrible sharer. So bad that I wrote the word “PIE” on all of my things – Baby Alive, Malibu Barbi, Easy Bake Oven, Raggedy Anne – PIE, baby. Why PIE? Who the hell knows. Pie is yummie, I guess. So, if it said PIE, it was mine. My sister remembers this phase fondly and didn’t give a crap about PIE and tried to use my stuff anyway. It wasn’t a pleasant stage. Well, luckily the PIE-phase passed (though my mom still has the dolls with PIE written across their foreheads) and I am the sharer I am. How did that happen? What changed? I am sure there are a bunch of you behavioral psych folks out there who can tell me why it changed, so come on and let us in on the secret.

For the rest of us, let’s fast forward to the here and now. So, along comes Web 2.0. The “social” era. What’s it all about….you betchya, sharing. Photos, profiles, music, friends, walls, lifestreams, hobbies, resumes, tweets, videos the list goes on. What makes some share and others adamant PIE-er? Here’s my $.02.

1. Privacy. This is probably the biggest reason. A guy in my office (who will remain un-named) will not disclose a photo of himself to anyone but his immediate family. I completely cannot relate but it’s his right to keep it to himself. I often wonder – is it the worry of what could happen if said photo hits the net and is used to begin stalking him? Or is it something simpler – perhaps a discomfort with putting yourself out there. I’ve even heard of the suppressed “Catholic Guilt” theory. In any case, people have their own reasons and for that they get the PIE stamp.

2. Time. Many of the non-sharers I talk to say it’s a waste of time. Who has time to share photos or tell people what they had for lunch? Well, then, how do you explain the droves of people on Facebook and Twitter? They have time. Some of them, yes, too much time on their hands. Others, like me, juggle a million different things and social media is just a natural part of the day. Like checking my email or sending a text message or getting my latte. It is how I live.

3. Aversion to change. Can’t teach an old dog new tricks. This is true with the people out there who just can’t change. These are also the people who say they have nothing to say. Everyone has something to say. Come on, people! These are also the people who don’t see the value in sharing, they don’t care and they’ll argue till the death against it. To them I say, bleh.

4. Generation. Age definitely plays a factor. How many of our parents are on Facebook? or iLike? or Twitter? or FriendFeed? My guess is a very small percentage. My 60 year old uncle sees Facebook as a privacy disaster waiting to happen and a good way to start a high-school girl fight (he’s a high school teacher). My dad is still trying to figure out how to upload his photos to Snapfish and send me an email to tell me I can view them. Then I see some of my friends’ dad on Facebook and wonder, would I want my dad seeing me out on the town partying it up? Hm, not so much.

5. Lifestyle. There are people out there who just aren’t in the know. Yes, I know, dear reader, it’s hard to imagine. I have a friend from high school who just got email. Yes, I said email. It’s beyond me but some people just don’t have the lifestyle desire to get on the technology or the sharing bandwagon.

So, what does all this lead to. Well, if sharing is caring, what does what you share say about you? Are you a frequent Facebook status up-dater or are you more of a lurker who is present but not participating? If you’re a sharer, what’s the quality of what you share? People are fickle. They want to be engaged and entertained. When your posting, writing, uploading – think about the quality of your content and what it says about you. If you’re a sharer, take the quality of what you’re sharing to the next level. If you’re still in PIE-mode, come on now. Maybe you can take a baby step. Try out a social media site and see what it’s like to connect with a few new people or find out something new about someone you already know. Sharing makes you a contributor. The old way of learning was very one-dimensional. Now, I learn every day thanks to social media and people who share. New websites, products, ideas, personal updates – I have the ability to take it all in and decide how to use it. That makes me smarter and that makes me happy. Be smart. Be happy. Be social.

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From my first meeting with Dave Lemont, the CEO and king of go-to-market strategies, I knew this position was made for me. It’s one part financial services (my past life), one part social media & community (my new life) and a healthy dose of innovation, testing and data gathering. Currensee is in stealth mode but I can tell you a bit about how they are changing the forex game. Say you trade foreign currencies. You chase the Aussie and play the Cable against the Swissy. You’re always trying to find an edge – tough to do when the markets trade 24×7 and most humans need some sort of sleep.

Well, Currensee, not only lets you stay connected to the market, it lets you understand and leverage the community of forex traders who are looking for an edge just like you. Kind of like a Facebook for forex traders. You can share a whole bunch of data with your Currensee friends and share charting strategies and trading ideas in real-time. I spent most of my life in financial services and have seen alot of products. Everything from active trader pro screens that look like a DOS terminal to level II quote screens that make you go cross-eyed. After seeing how the simple and intuitive the Currensee screens are, I know forex traders are going to love the product.

There’s alot of work to be done. Much to test and much to be learned. My job will be all about growing the trader community and figuring out which levers to pull and what buttons to push. I am thrilled to dig in and get my hands dirty. I will be a one-armed-paper-hanger so, I’ll be working my @ss off. But I am so jazzed about the mission and people, it will be worth every ounce of energy. I’ll be sharing more as I dig in and get us ready for beta.

Gotta wear shades.

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