Michelle Heath is a marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth at the intersection of customers, content and context. As an entrepreneur, marketer and business executive, Michelle lives at the forefront of marketing innovation. Through a combination of awareness, acquisition and engagement strategies, she helps companies of all shapes and sizes grow and successfully gain, regain and maintain momentum.
As Founder & CEO of Growth Street Marketing, Michelle brings her extensive marketing, customer, sales, product and technology experience to each client engagement. Growth Street Marketing drives and delivers innovative digital marketing strategies and programs for high-growth clients that range from early stage start-ups to Fortune 500 companies. The Growth Street Marketing team focuses on storytelling and building an emotional connection with customers, which all starts with defining the brand’s Big Idea. Michelle and her team build and tailor each engagement from scratch to deliver on key business goals and firmly believes in test, measure, rinse and repeat. Michelle’s unique user experience, usability and customer-centered design expertise help her drive marketing strategies that start with and focus on building connections with customers to drive engagement and conversion. She firmly believes and instills in each client – the brand is the experience and the experience is the brand.
Michelle earned her chops through strategic, C-suite leadership roles at marketing powerhouses including Fidelity Investments, J.P. Morgan, Manulife Financial/John Hancock and E*TRADE Financial. Michelle went on to build a variety of high-tech start-ups from scratch, including Matchmine and most recently, Currensee, which was sold to Oanda in 2013. Since founding Growth Street Marketing in 2013, Michelle and her team have helped companies across a number of verticals including fashion, health and wellness, finance, mobile, telecomm, medical, advertising and more build and scale their brands for greatness. Michelle is a mentor for female entrepreneurs through the MIT “Girls in Tech” program, teacher for Boston Startup Institute, board advisor for a variety of companies, guest blogger for VentureFizz and requested speaker, panelist and presenter. She is a graduate of Boston University School of Management and lives in Boston with her fiancee, two kids and her Boxer pup, Baxter.
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