This week marks the five year anniversary of Growth Street Marketing. In the day-to-day craze of doing what I do, I never, I mean never, stop to give myself a pat on the back. It’s…
Vendors are people too
I spent 20 years of my career on the client-side. I hired agencies, consultants and contractors. I signed service agreements and licensed software solutions and worked with all sorts of people and companies to help my businesses…
Target audience advice: Go small to win big
I help my clients figure out which customers to focus on. When I ask them who their customers are, 99.9% of the time they say “everyone who uses an iPhone” or “everyone who has a…
Consumer Buying Survey
I’m conducting a quick consumer survey for a client. Takes less than 2 minutes to complete and answers are anonymous. If you ever buy bedding products (pillows, comforters, sheets, etc.), I would love your opinion! Here’s…
Quitting is for Quitters
Being an entrepreneur is hard work. You have an idea, hang a shingle, work hard, work even harder and can sometimes get to the point where you want to quit. I’ve had these moments and…
The 5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I’m writing a business book on creating emotional connections with customers. Given all the research I’m doing, I have a heightened awareness of every brand I interact with or read about and there’s a theme…
The New Hustle
As an entrepreneur, every day is a hustle. I don’t mean hustle in a negative way at all. I’m not trying to shake you down to buy a used Cadillac. I mean hustling as moving…
Racing to the top…or the bottom?
Every morning, I read Seth Godin’s daily blog post. If you are a disciple of Seth and/or want to become a better customer-centered marketer, leader, value builder, you should subscribe to his blog. Seth’s post…
Why Millennial Women are Breaking the Glass Ceiling
When I graduated college in the 90s, the path for women was single file. We became admins, assistants and entry-level workers. There were start-ups but it wasn’t a conscious career path like it is today….
Hiring Time: 5 Qualities of a Rockstar CMO
There comes a time in most companies’ lives when they are ready to pull the trigger and hire a senior marketing leader. In a recent post, I shared the 5 signs it’s time to hire…