Thrilled to be asked to speak at the upcoming Harvard Young Women In Business Leadership Conference. Looking forward to bringing my daughter and contributing to the growth and empowerment of young women in the business world!…
Acknowledging Accomplishments: Thriving at Five
This week marks the five year anniversary of Growth Street Marketing. In the day-to-day craze of doing what I do, I never, I mean never, stop to give myself a pat on the back. It’s…
Vendors are people too
I spent 20 years of my career on the client-side. I hired agencies, consultants and contractors. I signed service agreements and licensed software solutions and worked with all sorts of people and companies to help my businesses…
Target audience advice: Go small to win big
I help my clients figure out which customers to focus on. When I ask them who their customers are, 99.9% of the time they say “everyone who uses an iPhone” or “everyone who has a…
Consumer Buying Survey
I’m conducting a quick consumer survey for a client. Takes less than 2 minutes to complete and answers are anonymous. If you ever buy bedding products (pillows, comforters, sheets, etc.), I would love your opinion! Here’s…
Quitting is for Quitters
Being an entrepreneur is hard work. You have an idea, hang a shingle, work hard, work even harder and can sometimes get to the point where you want to quit. I’ve had these moments and…
The 5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I’m writing a business book on creating emotional connections with customers. Given all the research I’m doing, I have a heightened awareness of every brand I interact with or read about and there’s a theme…
The New Hustle
As an entrepreneur, every day is a hustle. I don’t mean hustle in a negative way at all. I’m not trying to shake you down to buy a used Cadillac. I mean hustling as moving…
Racing to the top…or the bottom?
Every morning, I read Seth Godin’s daily blog post. If you are a disciple of Seth and/or want to become a better customer-centered marketer, leader, value builder, you should subscribe to his blog. Seth’s post…
Why Millennial Women are Breaking the Glass Ceiling
When I graduated college in the 90s, the path for women was single file. We became admins, assistants and entry-level workers. There were start-ups but it wasn’t a conscious career path like it is today….