When I graduated college in the 90s, the path for women was single file. We became admins, assistants and entry-level workers. There were start-ups but it wasn’t a conscious career path like it is today….
Hiring Time: 5 Qualities of a Rockstar CMO
There comes a time in most companies’ lives when they are ready to pull the trigger and hire a senior marketing leader. In a recent post, I shared the 5 signs it’s time to hire…
Oh, Snap. Is your content shareworthy?
In the world of snaps, blogs, tweets, shares, YouTubes, Instas, and pins, it has become many a brand’s challenge to create interesting, meaningful content that people want to consume and share. The myriad of social…
Scaling on a shoestring: Is your team ready?
One of the biggest challenges start-ups face today is scale. That scary, aspirational word that every investor wants to see before they invest and every founder wants to achieve so they can prove the model…
Is it time for a CMO? The 5 signs you’re ready and how to hire.
One of the most frequent topics I discuss with my clients is when it’s time to hire a CMO. Many clients come to me because they’re not ready and want an “interim CMO” or because…
Dear JetBlue: What happened to ME above all?
Update: The response to this letter was a form email from customer service crediting my account for the leg of the flight. It wasn’t about the money. Sadly they missed the point. ____ October…
Why your company should hire curious people
You know the saying: Curiosity killed the cat. It’s an interesting phrase because if you apply it to the business world, it basically says that if you are curious, you’re dead. As a naturally inquisitive…
Forget the marketing campaigns…Find the passion
I’ve taken a break from the summer trilogy of cougar-porn to read something that actually makes me think. Okay, get your mind out of the gutter. I mean really think. Think differently about products, marketing,…
Dear Bank of America: You suck.
I got an email today from Bank of America stating that my debit card may have been compromised. Great way to start an already busy morning but happy to know they are looking out for…
Why Flash-based Websites Make Me Cuckoo Bananas
So, I get an email today from a website design and development company telling me about their services and asking if we can set up a call so I can learn more. Cool, I get…