In the world of snaps, blogs, tweets, shares, YouTubes, Instas, and pins, it has become many a brand’s challenge to create interesting, meaningful content that people want to consume and share. The myriad of social…
One of the biggest challenges start-ups face today is scale. That scary, aspirational word that every investor wants to see before they invest and every founder wants to achieve so they can prove the model…
I was a typical 15 yr old. I wanted money to hang out with my friends (the mall), buy music (albums) and go to concerts (think 80’s hairbands.) My allowance wasn’t cutting it so I…
One of the most frequent topics I discuss with my clients is when it’s time to hire a CMO. Many clients come to me because they’re not ready and want an “interim CMO” or because…
A few moons ago, I had the opportunity to build and lead a team of people at a boutique financial services company. These people were some of the most talented people I’ve ever worked with…
I know you want me to like your posts, to share your posts, to comment on your posts. To retweet your content. To open and click on your emails. In the words of the great…
My dream of starting my own business looked like a fog machine induced haze of controlling my own destiny, only working with people I like, changing the world, sharing brilliant ideas, growing and challenging myself,…
Expectations. That’s really what it’s all about. As consumers, as people, as humans on this Earth, we have expectations about everything and anything. We live in a world where brands continue to surprise and delight…
Update: The response to this letter was a form email from customer service crediting my account for the leg of the flight. It wasn’t about the money. Sadly they missed the point. ____ October…
I recently watched an episode of The Big Bang theory, one of my favorite shows, where Sheldon begins to modify Penny’s behavior by feeding her chocolate each time she does something he wants her to…