Racing to the top…or the bottom?

Every morning, I read Seth Godin’s daily blog post. If you are a disciple of Seth and/or want to become a better customer-centered marketer, leader, value builder, you should subscribe to his blog. Seth’s post…

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Oh, Snap. Is your content shareworthy?

In the world of snaps, blogs, tweets, shares, YouTubes, Instas, and pins, it has become many a brand’s challenge to create interesting, meaningful content that people want to consume and share. The myriad of social…

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