Hiring Time: 5 Qualities of a Rockstar CMO
There comes a time in most companies’ lives when they are ready to pull the trigger and hire a senior marketing leader. In a recent post, I shared the 5 signs it’s time to hire…
-
-
Acknowledging Accomplishments: Thriving at Five
-
Vendors are people too
-
Target audience advice: Go small to win big
-
Consumer Buying Survey
-
Quitting is for Quitters
-
The 5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
-
The New Hustle
-
Racing to the top…or the bottom?
-
Why Millennial Women are Breaking the Glass Ceiling
Oh, Snap. Is your content shareworthy?
In the world of snaps, blogs, tweets, shares, YouTubes, Instas, and pins, it has become many a brand’s challenge to create interesting, meaningful content that people want to consume and share. The myriad of social…
Scaling on a shoestring: Is your team ready?
One of the biggest challenges start-ups face today is scale. That scary, aspirational word that every investor wants to see before they invest and every founder wants to achieve so they can prove the model…
What spending a hot summer in my town’s dry cleaner taught me about customer service
I was a typical 15 yr old. I wanted money to hang out with my friends (the mall), buy music (albums) and go to concerts (think 80’s hairbands.) My allowance wasn’t cutting it so I…
Is it time for a CMO? The 5 signs you’re ready and how to hire.
One of the most frequent topics I discuss with my clients is when it’s time to hire a CMO. Many clients come to me because they’re not ready and want an “interim CMO” or because…
The changing CMO agenda: Making customer-obsessed marketing your strategy
A few moons ago, I had the opportunity to build and lead a team of people at a boutique financial services company. These people were some of the most talented people I’ve ever worked with…
Building brand love: Is your brand making me badass?
I know you want me to like your posts, to share your posts, to comment on your posts. To retweet your content. To open and click on your emails. In the words of the great…
Founderdom: The dirty truth, 5 things I’ve learned and why I wouldn’t change a thing
My dream of starting my own business looked like a fog machine induced haze of controlling my own destiny, only working with people I like, changing the world, sharing brilliant ideas, growing and challenging myself,…
2015 Brand Resolution: Top 5 ways to make sure your brand promise delivers
Expectations. That’s really what it’s all about. As consumers, as people, as humans on this Earth, we have expectations about everything and anything. We live in a world where brands continue to surprise and delight…
Dear JetBlue: What happened to ME above all?
Update: The response to this letter was a form email from customer service crediting my account for the leg of the flight. It wasn’t about the money. Sadly they missed the point. ____ October…